From the first install to a scalable business: we cover paid user acquisition, ASO, strategic marketing, marketing data science, monetization and product – as one connected growth system rather than isolated channels.
User acquisition (UA) is the process of winning new users for an app, a game or any other digital product through marketing – paid campaigns on ad networks and via social platforms, app store optimization, influencer marketing, cross-promotion and more.
Succeeding user acquisition is data-centric. It maximizes the margin between what it costs to acquire a user and the revenue that user generates over time, so campaigns pay back and can be scaled. In mobile games – one of the most competitive user acquisition markets – that takes channel and bidding expertise, constant creative testing, reliable measurement and a product that monetizes.
Games rarely fail on one lever. Acquisition cost, store conversion, retention, monetization and the product itself move together – so we work across all of them, from strategy to hands-on execution.
Paid user acquisition for mobile games that scales profitably – planned against LTV and ROAS targets, not install volume.
More organic installs and higher conversion from every paid click, on the App Store and Google Play.
Positioning, audiences and go-to-market plans that make paid and organic growth work for the same goal.
Decisions you can trust: clean data from MMP to warehouse, and models that predict value before it shows up in revenue.
Revenue design that supports growth: the LTV you can earn decides the CPI you can afford.
Market-tested product decisions – from concept validation to the features that move retention and payback.
Strategy, operations and analytics in one place – embedded in your team, or as an extension of it. We are equally comfortable defining the plan and running the campaigns.
Clear targets first, then fast iterations. Every engagement can be consulting, management or hands-on operations – or a mix that changes as your team grows.
Agree on goals and guardrails: payback window, ROAS and LTV targets, markets and budget.
Build the plan – channel mix, measurement setup, creative and store strategy – and prioritize by impact.
Test, measure, cut what doesn't pay back and scale what does. Weekly, not quarterly.
Leave lasting capability: documented processes, dashboards and a team that can run them.
User acquisition usually means paid campaigns that bring new players in; app store optimization (ASO) improves how your store page ranks and converts. The two reinforce each other: every paid click lands on the store page, and paid volume can lift organic rankings – so we plan them together.
We look at cohort ROAS against a payback curve (for example D7, D30 and beyond), predicted LTV, retention and CPI or CPM by channel and creative. On iOS that includes SKAdNetwork / AdAttributionKit data and modeled or incrementality-based views, because user-level attribution is incomplete after ATT.
No. User acquisition is one part of growth. We also cover ASO, strategic and product marketing, business analytics and marketing data science, monetization and product development – because acquisition costs, store conversion, retention and revenue depend on each other.
Yes. Most engagements are embedded: we plug into your existing UA, product or data team, take over specific workstreams or set up processes your team then runs on its own.
Casual, hybrid-casual, puzzle, mid-core and strategy games on iOS, Android and web – from concept and marketability tests through soft launch to global scaling.
Typically a short assessment of your current setup and numbers, followed by a project or a monthly retainer for consulting, management or hands-on operations. Get in touch and we will suggest a fitting setup.
Tell us about your game, your stage and what you want to achieve. We usually reply within two business days.
Prefer email? info@user-acquisition.com