Marketing & User Acquisition
Find the right partner for product growth. Get in touch and discuss details on how to market your mobile apps and online stores most effectively.
About Me
Hey, I’m Sebastian. Working in Digital Media for 14+ years
In 2006 I started my career as market analyst for a corporation of Germany´s public broadcasting system. Now I am looking back on 10+ years of experience in working with and managing multicultural teams within the app economy. Since 2016 I am self-employed and consult digital companies on launch marketing – but not exclusively.
I possess a flexible mindset to adjust to my partners’ specific needs – from startups to publicly traded companies. I am located in Hamburg, Germany, and speak German fluently as well.
Skill Set
- Mobile Marketing
- Online Marketing
- User Acquisition
- Brand Positioning
- Creative Strategy
- Analytical Infrastructure
My Vision & Services
User Acquisition (UA) is the process of acquiring users for your digital product via marketing activities. It is a data-centric approach – maximizing the margins between the costs of acquiring new registrations and the lifetime value of those users. A superior UA strategy identifies the right audiences and becomes ROAS positive as scalable. Showing the right ad to these audiences is just the final – but sometimes most important – step to promote your product.
“Let me support your project along its full lifecycle – from soft launch to scaling phase. UA will be your key driver for accomplishing product maturity. I am your most efficient partner for…”
Consulting: Helping people help themselves
Management: Arranging key measures
Operations: Providing the right marketing tactics and execute them
Define
Develop the agenda for our collaboration and define targets
Design
Prioritize the ways and means how to make the business goals
Refine
Stay agile and adjust required measures to accomplish success
Build
Invest in a reliable partnership
Years of Experience
Product Launches
Collaborations
Experience
- User Acquisition
- Brand Positioning
- Market Research
- Public Relations
Focus
- Facebook & Google Ads
- Mobile Attribution / Tracking
- App Store Optimization (Google Play & Apple App Store)
- Media Planning
- Business Analytics / KPI Refinement
Verticals
- Gaming
- Mobility
- Educational Technologies
- Social Networks
- E-Commerce