/* user-acquisition.com — site v1
   Palette and type carried over from the previous Divi site:
   electric blue #0054FF (primary), #2C71FF (accent), #2EA3F2 (link),
   headings Lato 900 #333, body Open Sans #666, footer #222, light grey #F0F1F5.
   Fonts are self-hosted (no Google Fonts request -> no GDPR transfer issue). */

@font-face{font-family:"Lato";font-weight:400;font-style:normal;font-display:swap;src:url("fonts/lato-latin-400-normal.woff2") format("woff2")}
@font-face{font-family:"Lato";font-weight:900;font-style:normal;font-display:swap;src:url("fonts/lato-latin-900-normal.woff2") format("woff2")}
@font-face{font-family:"Open Sans";font-weight:400;font-style:normal;font-display:swap;src:url("fonts/open-sans-latin-400-normal.woff2") format("woff2")}
@font-face{font-family:"Open Sans";font-weight:600;font-style:normal;font-display:swap;src:url("fonts/open-sans-latin-600-normal.woff2") format("woff2")}
@font-face{font-family:"Open Sans";font-weight:700;font-style:normal;font-display:swap;src:url("fonts/open-sans-latin-700-normal.woff2") format("woff2")}

:root{
  --blue:#0054FF; --blue-2:#2C71FF; --link:#2EA3F2;
  --ink:#333333; --text:#5f5f5f; --muted:#8a8a8a;
  --grey:#F0F1F5; --line:#E4E6EC; --footer:#222222; --white:#ffffff;
  --head:"Lato",Helvetica,Arial,sans-serif; --body:"Open Sans",Arial,sans-serif;
  --wrap:1120px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--white);color:var(--text);font:400 16px/1.7 var(--body)}
img,svg{max-width:100%;display:block}
a{color:var(--blue);text-decoration:none}
a:hover{text-decoration:underline}
:focus-visible{outline:3px solid var(--blue-2);outline-offset:2px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-999px;top:0;background:var(--blue);color:#fff;padding:8px 14px;z-index:99}
.skip:focus{left:8px}

h1,h2,h3{font-family:var(--head);font-weight:900;color:var(--ink);line-height:1.15;margin:0 0 .5em;letter-spacing:-.01em}
h1{font-size:clamp(2.1rem,4.6vw,3.6rem)}
h2{font-size:clamp(1.7rem,3vw,2.4rem)}
h3{font-size:1.25rem}
p{margin:0 0 1em}
.label{display:inline-block;font:600 .8rem/1 var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin-bottom:14px}

/* header */
.site-header{position:sticky;top:0;z-index:20;background:rgba(255,255,255,.96);backdrop-filter:saturate(1.4) blur(6px);border-bottom:1px solid var(--line)}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;height:72px}
.logo{font:900 30px/1 var(--head);color:var(--ink);letter-spacing:-.02em}
.logo:hover{text-decoration:none}
.logo span{color:var(--blue)}
.nav{display:flex;gap:26px;align-items:center}
.nav a{font:600 14px/1 var(--body);color:var(--ink)}
.nav a:hover{color:var(--blue);text-decoration:none}
.nav .btn{color:#fff}
.menu-toggle{display:none;background:none;border:0;padding:8px;cursor:pointer;color:var(--blue)}

/* buttons */
.btn{display:inline-block;background:var(--blue);color:#fff;font:700 14px/1 var(--body);letter-spacing:.08em;text-transform:uppercase;padding:16px 26px;border:2px solid var(--blue);border-radius:0;cursor:pointer;transition:background .15s,color .15s}
.btn:hover{background:#0047d9;border-color:#0047d9;text-decoration:none}
.btn-ghost{background:transparent;color:var(--blue)}
.btn-ghost:hover{background:var(--blue);color:#fff}
.btn-small{padding:11px 16px;font-size:12px}

/* hero: the diagonal white / light-grey split from the old site */
.hero{position:relative;overflow:hidden;background:linear-gradient(163deg,#fff 52%,var(--grey) 52%);padding:88px 0 96px}
.hero .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center}
.hero p.lead{font-size:1.15rem;max-width:34em;color:var(--text)}
.hero .ctas{display:flex;gap:14px;flex-wrap:wrap;margin-top:28px}
.hero-art{width:100%;max-width:440px;margin-left:auto}

/* sections */
section{padding:96px 0}
.section-grey{background:var(--grey)}
.section-head{max-width:720px;margin-bottom:52px}
.section-head p{font-size:1.08rem}

/* services */
.services{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.service{background:#fff;border:1px solid var(--line);padding:32px 28px;transition:border-color .15s,transform .15s}
.service:hover{border-color:var(--blue);transform:translateY(-2px)}
.service svg{width:44px;height:44px;margin-bottom:18px}
.service ul{margin:14px 0 0;padding:0;list-style:none;font-size:.93rem}
.service li{padding:5px 0 5px 20px;position:relative;border-top:1px solid var(--grey)}
.service li:before{content:"";position:absolute;left:0;top:14px;width:8px;height:2px;background:var(--blue)}
.service.wide{grid-column:span 2}

/* blue band (the full-width blue section of the old site) */
.band{background:var(--blue);color:#dfe8ff;padding:80px 0}
.band h2,.band h3{color:#fff}
.band .label{color:#bcd0ff}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;margin-top:40px}
.stat strong{display:block;font:900 2.6rem/1 var(--head);color:#fff;margin-bottom:8px}

/* approach */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;counter-reset:s}
.step{border-top:3px solid var(--blue);padding-top:20px}
.step:before{counter-increment:s;content:"0" counter(s);display:block;font:900 .95rem/1 var(--head);color:var(--blue);letter-spacing:.1em;margin-bottom:10px}
.step h3{font-size:1.15rem}

/* channels / tooling chips */
.chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:8px}
.chip{border:1px solid var(--line);background:#fff;padding:8px 14px;font:600 13px/1 var(--body);color:var(--ink)}

/* two column text */
.cols{display:grid;grid-template-columns:1fr 1fr;gap:56px}

/* faq */
.faq{max-width:820px}
.faq details{border-top:1px solid var(--line);padding:18px 0}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;font:900 1.1rem/1.4 var(--head);color:var(--ink);list-style:none;padding-right:32px;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";position:absolute;right:0;top:-2px;font-size:1.5rem;color:var(--blue)}
.faq details[open] summary:after{content:"–"}
.faq details p{margin:12px 0 0}

/* contact */
.contact .wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:start}
form{display:grid;gap:16px}
label{font:600 13px/1.2 var(--body);color:var(--ink);display:block;margin-bottom:6px}
input,select,textarea{width:100%;font:400 16px/1.5 var(--body);color:var(--ink);background:#fff;border:1px solid #cfd3dc;border-radius:0;padding:12px 14px}
input:focus,select:focus,textarea:focus{border-color:var(--blue);outline:none;box-shadow:0 0 0 3px rgba(0,84,255,.15)}
textarea{min-height:150px;resize:vertical}
.row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.hp{position:absolute!important;left:-5000px!important;width:1px;height:1px;overflow:hidden}
.form-note{font-size:.85rem;color:var(--muted)}
.notice{padding:14px 16px;border-left:4px solid var(--blue);background:#fff;margin-bottom:12px;font-weight:600;color:var(--ink)}
.notice.err{border-color:#d33}

/* footer */
.site-footer{background:var(--footer);color:#a9a9a9;padding:48px 0 36px;font-size:14px}
.site-footer .wrap{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap;align-items:flex-start}
.site-footer a{color:#e6e6e6}
.site-footer .logo{color:#fff;font-size:26px}
.site-footer nav{display:flex;gap:22px;flex-wrap:wrap}

/* legal pages */
.legal{padding:72px 0 96px}
.legal .wrap{max-width:820px}
.legal h1{font-size:clamp(1.9rem,4vw,2.6rem)}
.legal h2{font-size:1.35rem;margin-top:2em}
.legal h3{font-size:1.05rem;margin-top:1.4em}
.legal address{font-style:normal}

/* responsive */
@media (max-width:960px){
  .hero .wrap,.contact .wrap,.cols{grid-template-columns:1fr}
  .hero-art{max-width:340px;margin:0 auto}
  .services{grid-template-columns:1fr 1fr}
  .service.wide{grid-column:span 2}
  .steps,.stats{grid-template-columns:1fr 1fr}
}
@media (max-width:720px){
  section{padding:72px 0}
  .hero{padding:56px 0 72px}
  .services{grid-template-columns:1fr}
  .service.wide{grid-column:auto}
  .row{grid-template-columns:1fr}
  .menu-toggle{display:block}
  .nav{display:none;position:absolute;top:72px;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;align-items:flex-start;padding:16px 24px 24px;gap:18px}
  .nav.open{display:flex}
}
@media (max-width:460px){.steps,.stats{grid-template-columns:1fr}}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.service{transition:none}}

/* v2: "What is user acquisition?" definition section */
.section-define{padding-bottom:40px}
.section-define .cols{align-items:start}
.terms{margin:0;display:grid;grid-template-columns:1fr 1fr;gap:18px;padding-top:44px}
.terms div{border-top:3px solid var(--blue);background:var(--grey);padding:18px 18px 16px}
.terms dt{font:900 1.35rem/1 var(--head);color:var(--ink);margin-bottom:8px}
.terms dd{margin:0;font-size:.93rem;line-height:1.55}
@media (max-width:960px){.terms{padding-top:0}}
@media (max-width:460px){.terms{grid-template-columns:1fr}}